Brainkind
Over the last 40 years, The Disabilities Trust has changed the lives of countless people and made huge strides in research and campaigning. The name leaves a legacy we are proud of. However, as we enter a new phase for the charity, we are focussing on acquired brain injuries and neurological conditions and it is time for our brand to change to reflect that.
We are committed to providing personalised, compassionate treatment and care across the UK led by our team of clinical experts. They include physiotherapists, speech and language therapists, occupational therapists and psychologists. This means that the people we support are able to live more independently to work towards their goals – whatever they might be.
Our services include physical and cognitive rehabilitation as well as educational and emotional support designed to empower people and their families. We have worked with our creative agency since 2022 to develop a brand that tells the story of who we are, representing how our dedicated teams feel about the work they do. After consulting with staff, people we support, commissioners and other supporters to get their view on a name, we then began work on the brand story.