The next meeting of the Marketing and Communications professional network is now open for booking.
We are delighted to welcome back Gina Hollands of Hollands Associates. At our last meeting, Gina spoke about communications during “planned” crises, such as redundancies or service closures. At this meeting she will speak about the other side of crisis communications, what to do when things suddenly and unexpectedly go wrong.
Our next agenda item will allow members to discuss the topics that matter most. This open session encourages participants to share and explore the challenges they face with their peers. The goal is to consider different perspectives on these challenges and identify potential solutions.
Finally, we will hear from James Armstrong of Social Firefly who will be sharing insight on social media analytics. There have been significant changes in analytics over the past couple of years, particularly on the platform X, in the last six months. Many members have expressed concerns about understanding the best ways to track social media performance, which statistics are most meaningful, how to measure social media success, and how organisations can utilise this information effectively.
Please book your place today to avoid missing this exciting event.
10.00 |
VODG Welcome |
Sue Howarth, Membership and Marketing Officer at VODG |
10.05 |
Introductions |
Co-chairs |
10.10 |
Crisis communications – unplanned crises |
Gina Hollands, Managing Director, Hollands Associates |
10.45 |
Group discussions |
Members |
11.15 |
Social Media Analytics |
James Armstrong, Co-founder at Social Firefly |
11.45 |
Topics for future meetings |
VODG co-chairs |
11.55 |
Final Roundup |
Sue Howarth, Membership and Marketing Officer at VODG |
12.00 |
End |
Please note, should you have any accessibility requirements, we will do our best to make necessary arrangements to support you; however, we may require up to four weeks notice, so please list your requirements on the booking form. Closed captions are used as standard in online meetings. If you have any questions, please email [email protected].
The Marketing & Communications network provides colleagues a secure space to discuss pertinent issues and topics via our online forum, to upload documents and to view the lastest network events.
Head of Brand, External Communications and Marketing, Hft
Head of Brand, External Communications and Marketing, Hft
Managing Director, Hollands Associates
Gina Hollands is founder of PR & comms agency Hollands Associates, a charity and arts & culture sector specialist. With 20+ years’ experience in crisis communications and reputation management, Gina has helped organisations navigate a range of changes and issues, including serious criminal accusations, redundancies, mergers, service cuts and negative media coverage. She holds degrees from Oxford University and University of East Anglia and a diploma in crisis communications from CIPR. She is a visiting lecturer at Sheffield Hallam University and Chichester College.
Co-founder, Social Firefly
About James - With over 15 years experience in marketing and communications James has a strong grasp on strategic marketing, from setting goals through to creating content that will make an impact. He and his team work with a large variety of clients, they have the most up to date knowledge of social media, and can turn their hands to any marketing channel. James has been running workshops and training at various levels for years and his approachable and jargon busting approach is designed to ensure every attendee can leave feeling inspired, educated and ready to put learnings into action.
About Social Firefly - the social media agency that cares about your achievements as much as you do.
Their consultation services, strategies, content, and advertising help brands achieve real results from social media. They work in the public and charity sectors, with clients such as eating disorder charity BEAT, Brighton & Hove City Council, and NHS Lothian. They also support commercial clients such as Toupret UK, EcoSync and HealthCare International, and local creative clients like Brighton Philharmonic Orchestra and Brighton Early Music Festival.